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General News Colors looks to build loyalty, aggregate viewership through ‘Ram Siya Ke Luv Kush'
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Colors looks to build loyalty, aggregate family viewership through ‘Ram Siya Ke Luv Kush’

MUMBAI: Hindi GEC Colors is all set to strengthen prime-time slot with the launch of its magnum opus ‘Ram Siya Ke Luv Kush’ on 5th August. The show will air every Monday to Friday at 8.30 pm.

Speaking to Televisionpost.com Viacom18 head Hindi, Kids TV clusters Nina Elavia Jaipuria said that the new show aims at bringing back variety. It is also about building brand loyalty and about being the place where the family can congregate which is important given that the majority of India is still a single TV home. The aim is to also bring back lapsed viewers. Mythology as a genre for her is important as it is a universal unifier. It cuts across all age groups.

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