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General News Vodafone Idea rebrands as Vi; 'Reflection of both brands,' says Kumar Mangalam Birla

[Image: happiest-minds-1599155211-1599465314.jpg]

Vodafone Idea on Monday launched a new unified brand identity in India which will bet big on digital to attract customers and stem exits to rivals Bharti Airtel and Reliance Jio. Vodafone Idea, now VI, is renewing its focus after the AGR verdict a few days ago. Vodafone Idea is a joint venture between Britain’s Vodafone and India’s Idea Cellular, said it will go by the brand name “Vi”.

“In their various avatars, since the mid-90s, Vodafone and Idea steered the growth of the sector for over decades separately. Both Vodafone and Idea have set new benchmarks in network experience, rural connectivity, customer service, enterprise mobility solutions,” says Kumar Mangalam Birla, chairman of Aditya Birla Group, announcing the rebranding.

"New brand identity is a reflection of both brands, says Kumar Mangalam Birla" he further said.

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