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General News YouTube introduce new direct response tool for better video ads shopping experience

YouTube has announced a new tool that will help users to shop for products directly from the video advertisement. The company has introduced a new direct response tool along with several other features.

To start with, the company has introduced a new way that makes the video more shoppable. With this, advertisers can complement the ads with browsable products that make it easier for users to shop directly from the ad. One needs to sync the Google Merchant Center feed to the video ads and one can visually expand the call-to-action button with the best-sellers products you want to feature and drive traffic to the product page.


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