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Good News ICC keen to promote women's game further after success of T20 World Cup
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[Image: pjimage-35-1592818985.jpg]

The International Cricket Council (ICC) on Monday revealed record viewing figures for the ICC Women's T20 World Cup 2020, which has become one of the most-watched women's sporting events in history as the sport continues to set new benchmarks on and off the field.

The ICC release said that the event had already clocked up 1.1 billion video views via ICC digital channels, which is more than 20 times the video views delivered in the previous edition played in the West Indies in 2018 and 10 times the previous most successful women's cricket event, which was the ICC Women's Cricket World Cup in 2017.

These figures make it the second most successful ICC event ever after the ICC Men's Cricket World Cup 2019 and that trend continued via broadcast with the final achieving record viewership worldwide.

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