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Update IOA launches 'Ek India Team India' digital campaign on Independence Day
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The Indian Olympic Association on Saturday launched its 'Ek India Team India' digital campaign on the occasion of the country's 74th Independence Day.

The campaign is a part of IOA's recent adoption of its new identity, marking 100 years of Indian athletes' participation at the Olympic Games.

'Ek India Team India' campaign captures India's journey in the Olympic Games and the concept behind the adoption of its new identity, which celebrates the country's uniqueness, its sporting legacy and the values of unity, friendship and merit in sport, the IOA said in a statement.

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